About Us
Welcome to Koobeng, your trusted resource for navigating the world of personal finance with clarity and confidence. We are an editorial project by MadTech Rocks LLC, built on the conviction that financial education is a right, not a privilege.
Our Mission: Democratising Financial Education
We believe every South African deserves access to clear, accurate financial information free from unnecessary jargon. Our mission is to transform complex financial concepts into practical, accessible knowledge that anyone can apply in their daily life.
In a world where financial misinformation can lead to costly decisions, Koobeng stands as a beacon of reliable information. We do not sell financial products nor do we have conflicts of interest: our sole commitment is to the quality and accuracy of our content.
Our Three Pillars
All of our content is built on three core principles:
- Accessible education: we translate complex financial language into clear, practical articles. Whether you are taking your first steps in personal finance or already have experience, you will find content relevant to your level.
- Editorial independence: our content is produced independently. The opinions expressed in our articles are backed by research and are not influenced by third-party commercial interests.
- Informational rigour: every article is researched, fact-checked, and reviewed before publication. We cite reliable sources and regularly update our content to ensure its relevance.
Our Business Model: Transparency First
Transparency is fundamental to us. Koobeng sustains itself primarily through contextual advertising and affiliate links. This means we may receive compensation when you click on certain links or make purchases through our recommendations.
However, this never affects our editorial line. Our recommendations are based solely on the quality and usefulness of products or services for our readers. We always clearly indicate when a link is an affiliate link or when content is sponsored.
What You Will Find Here
Our content covers the key areas of personal finance in South Africa, designed to support you at every stage of your financial journey:
- Finance: budgeting, saving, debt management, and financial planning for individuals and families.
- Investments: guides on ETFs, unit trusts, retirement annuities, property, and diversification strategies for all levels.
- Economy: analysis of South African economic trends and how they impact your personal finances.
- Career: salary negotiation, CV writing, skills development, and navigating the South African job market.
- Lifestyle: smart lifestyle choices, side hustles, and money-saving tips for everyday South Africans.
Our Team
Behind Koobeng is a team of professionals passionate about financial education. Our authors combine experience in finance, economics, and communication to create content that truly makes a difference in our readers' lives.
Every member of our team shares a common vision: that financial knowledge has the power to transform lives. Whether it is an article about how to build your first emergency fund or a deep analysis of JSE investment strategies, our goal is always to empower the reader with quality information.
Join Us
The Koobeng community grows every day with people committed to their financial wellbeing. We invite you to be part of this community:
- Explore our articles and guides on personal finance.
- Share our articles with friends and family who could benefit.
- Get in touch with your questions, suggestions, or ideas for new topics.
Your journey towards a smarter financial life starts here. We are glad to walk with you every step of the way.
Have questions or want to know more? Visit our Contact page and drop us a line. We love hearing from our readers.